Year in year out, events – business, sport, arts and recreation – are planned and held throughout the world. From being just a supportive component of hospitality and recreation industries, event management has come into its own right as a full-fledged business sector with a well-developed body of best practices.
In Asia, Singapore has certainly earned a reputation as a top event venue. Whether it is planning small-scale exhibitions and parties or large-scale sport and entertainment events, event management companies in Singapore have been gaining more and more corporate and government support, as they busy themselves with projects that potentially advance business objectives, motivate communities, boost tourism and fill hotel rooms.
Broadly speaking, events can be classified as:
- MICE (Meetings, Incentives, Conferences and Exhibitions)
- Performing arts events such as plays, musical performances, dance performances, etc
- Leisure and lifestyle events ranging from sports and recreation events, fashion related events, adventure themed events to social and community-based events
Planning, project management, budgeting, marketing and communications, HR management, risk analysis and management, legal knowledge and logistics are all essential skills to possess in the Event Management industry.