Incorporating your Advertising Agency On ACRA
Register company in Singapore with the Accounting and Corporate Regulatory Authority is the first step to kicking off your business venture. Successfully registered, your company will receive a Unique Entity Number (UEN), which is required when making applications for other licences and permits.
Advertising Agency Licensing Requirements
After obtaining your business licence from ACRA, you may need one, a combination, or all of the licenses listed below, depending on your advertising agency’s operations:
For displaying billboards in Singapore, approval from the following authorities is necessary:
- the Building and Construction Authority (BCA), if the ads will be placed on various buildings
- the Land Transport Authority (LTA), in case of companies placing ads on their car fleet
- from relevant property associations, if the boards are placed on private buildings
Online Digital Advertising: Internet Service & Content Provider Licence
Currently in Singapore, Internet Content is regulated as Broadcast Media Content and therefore all services provided by Internet Service Providers (ISPs) and Internet Content Providers (ICPs) require licensing. However, Internet content providers are already automatically class-licensed under the Broadcasting Act, so a separate licence application is not necessary. A class-licensed advertising agency is required to comply with the Class Licence Conditions and the Internet Code of Practice.
Other Formalities to Consider
- CPF Employer Registration
- Work Permit